When it comes to patient engagement design, how do we know where to begin? Stacey Chang compares the task to zebras in the African savanna, whose stripes have a distinct utility. When in a herd, the overlap of stripes creates a confusing pattern, making it difficult for predators to distinguish between one zebra and another. When that herd moves, the pattern becomes even more confusing, and establishing a singular starting point for a predator becomes practically impossible…..more