The magazine article that Jamie Guth mentions refers to a recent article in the American Journal of Public Health by Purtle and Roman. http://ajph.aphapublications.org/doi/abs/10.2105/AJPH.2015.302621

For those unable to access it, the abstract is as follows:

Health awareness initiatives are a ubiquitous intervention strategy. Nearly 200 health awareness days, weeks, and months are on the US National Health Observances calendar, and more than 145 awareness day bills have been introduced in Congress since 2005.

We contend that health awareness days are not held to appropriate scrutiny given the scale at which they have been embraced and are misaligned with research on the social determinants of health and the tenets of ecological models of health promotion. We examined health awareness days from a critical public health perspective and offer empirically supported recommendations to advance the intervention strategy.

If left unchecked, health awareness days may do little more than reinforce ideologies of individual responsibility and the false notion that adverse health outcomes are simply the product of misinformed behaviors. (Am J Public Health. Published online ahead of print April 16, 2015: e1–e5. doi:10.2105/AJPH.2015.302621)

Julie

HIFA profile: Julie N Reza is a writer, editor and consultant specialising in global healthcare and related fields (www.globalbiomedia.com).