White Ribbon Alliance and Medical Aid Films launch on International Maternal Health and Rights Day, a new animation focused on women’s rights in childbirth. The film highlights seven points in White Ribbon’s Universal Rights of Childbearing Women Charter, and will be used as part of a Respectful Maternity Care package developed to ensure engagement and support for healthcare providers to provide RMC.

To view the film, please go to: http://medicalaidfilms.org/respectful-maternity-care/

The film follows Aziza, a health worker who is learning about respectful maternity care, as she looks after Mama who is giving birth to her baby. Aziza is helped by her colleague, Sara. The film is voiced by Zawadi Machibya from the BBC World Service.

The film has been reviewed by a team of experts; Sheena Currie, Blami Dao, Soo Downe, Pandora Hardtman, Rima Jolivet, Mande Limbu, Brigid McConville, Nester Moyo, Kristin Savard, and our own advisors; Natalie Greenwold and Zoe Vowles.

This film is free to view and download at www.medicalaidfilms.org  

For further information please contact Josie@medicalaidfilms.org

HIFA profile: Josie Gallo is Content Co-ordinator for Medical Aid Films in the United Kingdom. Professional interests: Media for development.  josie AT medicalaidfilms.org